Posted by: little sprout creations
July 27, 2011
This month, I had the pleasure of working with Ivie Claudio to brand her family-wellness business, Mother Bliss. Ivie started up Stroller Strides of Boca Raton 3 years ago, and decided that she needed to expand her business to reach more moms, bring them together, and support motherhood. Ivie’s vision for Mother Bliss is “a place where moms can clear their minds and find their sanity.” She plans to offer fitness classes for moms and babies, family events, lactation support, midwife services, massages, kid classes, and even a coffee bar. Ivie has an incredible heart for her business – she’s passionate about helping moms achieve their fitness goals, make changes in their lives, their families, and their world, and to help them form lasting friendships with other moms. In Ivie’s words, “I love what I do. I love to help people help themselves.”
The design for Mother Bliss is inspired by Ivie and her heart for the moms and families in her community. It features solid-but-simple and strong-feminine typefaces, all set in a beautifully-bold aubergine hue.
I also designed business cards for Ivie and the other Mother Bliss instructors – a standard business card, and a fun mini-card. Minicards are available at moo.com – see banner link below for more details.