Posted by: little sprout creations
October 5, 2011
I’ve designed with/for some really inspiring women this year, and JoAnn of See Jane Go is no exception. JoAnn works full time x 2, working both out of the home, and at home taking care of her 3 sons. She was inspired by Kristy Fassio (Fassio Fitness) to begin offering Body Back in Spokane, WA, where there currently are no class offerings. JoAnn noticed a ton of small gyms and fitness classes in her area, and needed a brand design that would help her to stand out from the crowd, and attract the women who she knows will benefit from Body Back. JoAnn found herself drawn to simple but classy brand designs, like North Face and Patagonia, and wanted to incorporate pink, brown, or green shades into the new design for See Jane Go. JoAnn described herself as being “not too girly,” but wanted the design for See Jane Go to have a bit of a feminine flair, while still looking strong and professional.
I prepared four different design concepts for JoAnn, all using the elements that she described. JoAnn’s final design choice seems to reflect her personality and heart for See Jane Go so well – simple and classy, while still working in a feminine touch. Her final brand design package includes the See Jane Go design in raspberry, espresso, and leaf shades, and in a few different layouts – perfect for website design, stickers, flyers, and other promotional materials JoAnn will need as she launches See Jane Go in Spokane!